Are you getting overwhelmed with all the things you have to do in order to make your business profitable? Building the list, running campaigns and so much more? They are all important, I can assure you. And, sometimes it’s good to go back to basics and ask yourself, how many clients do I really need in order to be profitable? How many and which programs do I really need to run in order to make the money I want? Sometimes we over complicate things when what we really need to do to get our goals is just so simple.

When was the last time you looked at all your great ideas for programs and asked yourself:

What is the fastest and easiest way I can create the income I want while enjoying the programs I run and the people I work with?

I know what I most enjoy doing is running programs for my clients so I consistently look at how I can deliver more value and market less so I can be in my flow as much as possible.
Doing this means I stay energised, motivated and connected to the energy of abundance.
I am keen to share my top three tips for achieving just that with you so here we go:

1. Ask them what they want
When was the last time you asked your subscribers and indeed your clients what they want? Not many entrepreneurs do this on a consistent basis. Often they spend more time thinking about what they want to deliver than what it is that their clients and prospects might want. This can be as easy as running a survey, picking up the phone and asking them or creating something like focus groups or research teams (made up of clients and/or prospects) that you can run your ideas past and that you can ask for input over a coffee or lunch. Many clients and other members from your community would be more than happy to participate in something like this if asked.

2. Make your first offer a ‘no brainer’ one
The secret to creating repeat business is to build a strong bond of trust between you and your clients. Learn to look at the first program people attend with you as just the beginning. Sometimes it’s smart not to necessarily look at that first program as needing a huge profit margin in order to be worthwhile. It could be the ‘trust builder’ that sets up client relationships for years to come. It is so much easier to create repeat business with clients who already know-like and trust you rather than finding new ones all the time. Sure you will also need new clients but the more long term relationships you create, the better for you.

3. Pick up the phone
It’s easy to get caught up in working on big marketing campaigns and forgetting the basics: Sometimes it’s as easy as getting on the phone and having a personal conversation in order to win a new client or participant for your program. Actually, the two go hand in hand. A good marketing campaign will make it easy for you to pick up the phone and call people and they will be thrilled to hear from you.
Often people don’t take that last step though out of fear they will be perceived as pushy. Not so. As I said most people will be delighted that you go through the trouble of calling them as not many service professionals do this.

What are your thoughts on these ‘keep it simple’ tips? I’d love to know, please leave me a note.

At my Six Figure Income Breakthrough Secrets Workshop I will give my participants the skills to just ‘get on the phone’ and have the conversation, a skill that has added significantly to my bottom line and client loyalty over the years. I will also show them how to create the ‘no brainer’ offers and how to position them so they are most effective.

You can still jump in to this program, but be aware the bonus “Money Mindset and Pricing Strategy Secrets Series starts next week and is only available if you book your ticket by this Monday 19th July.

This is tip 3 of my preview series for my upcoming “Six Figure Income Breakthrough Secrets Workshop” .
Do you charge the fees you truly deserve? Or are you leaving money on the table?

Find out
- what really matters to clients – much more so than the price
- how to reposition what you do so clients will be happy to pay what you charge
- specific tips and tweaks you can make to your packages and offers now to make them so attractive that clients will
happily pay what you charge and deserve (hint: this can add money to your bottom line straight away).

The Webinar is on TODAY – Tonight 8PM East Coast Australia Time I am going to reveal my blueprint for six figure income success. You can still join me, register below

It’s the beginning of the year, a perfect time to review your fees. When was the last time you raised them? It doesn’t really matter how long it has been (unless it has been too long). As long as you are getting great results for your clients it’s time to review (and raise) your fees.

I know what you’re thinking. You don’t want to lose any clients. That’s what stops most Solopreneurs from raising their fees. And yet, raising your fees is the fastest way to improve your bottom line. And if done right it can actually draw more of the right clients to you.

Let’s face it if clients leave you because of a reasonable fee rise, weren’t they on their way out anyway?

Let me give you the three steps you can do right now to set you up for raising your fees today. Making that happen smoothly with your clients accepting the change and the potential for drawing even more clients to you.

1. Add specific new testimonials to your marketing that show results

Testimonials are THE most powerful tool in establishing the value you provide. It’s much better to have your clients raving about you than you doing it yourself. You must have strong results based testimonials. Make sure your clients clearly say where they were when they started working with you and where they are now as a result of working with you. Make sure you ask for these testimonials every time and coach your clients on how you want them written. Then display them on your website, brochure and everywhere else.

If you want to raise your fees now, make a point of asking a handful of your past clients for a testimonial now. Coach them through the writing process, make it easy for them. Most clients don’t know how to write the kind of testimonial you want but are eager to do it once you show them how.

2. Give your sales and marketing language an overhaul
How clearly do you articulate to your clients what their results from working with you are going to be? Check how specific you are. Put yourself into your client’s shoes and ask, would I sign up for this?
You want to create a package that is irresistible. If you want to raise your fees, make sure your client sees the value they are getting from the package as far greater than the fee you are charging. It should be an easy ‘yes’ decision for them.

3. Create an additional program so there’s choice

Create another program and give your clients choice. Make sure your premium offer is significantly different in outcome and fee so there is a clear choice. As long as there is a choice your clients are in control, so if they don’t want to pay premium dollar, they can opt for a different program. Once give your clients the choice of a higher and lower price point its easier to raise your fees because your clients won’t need to decide whether to work with you or not, just about the program they can afford and want to invest in. This is the way to keep them with you and happy about what they get.

Finally, remember it’s not the end of the world when a client leaves, especially when they leave you just because you have adjusted your fees (as long as they are appropriate for the value you create).
There is a certain group of potential clients waiting in the wings that won’t even look at your offers unless you are charging a certain level of fees. Think about that for a moment!

What do you think of these tips? I’d love your opinions. And, share what you’ve done with your fees, I’d love to cheer you on!
What questions do you have? I’d really like to know…