I had a number of phone calls and emails in the last two weeks from some of you, my valued subscribers. And I was delighted. We did some strategizing on the spot (your initiative always pays off). And here is what I noticed that compelled me to write this article:

What people have been saying is this: “Yvonne, I am so inspired by your weekly newsletters and I’d love to work with you in getting my business really going but… I don’t have the funds, I don’t know how what my niche is, I don’t know that I have what it takes.”

These are probably the three biggest obstacles people create for themselves when wanting but presumably not being able to grow their business. Citing these obstacles often spells the end of the entrepreneurial dream.
So I wanted to address them in this week’s article. The truth is, none of these should stop you, they are not truly an obstacle. Read the truth that dispells these three myths and what it really takes for you to get over them. What you read might surprise or even shock you, but I promise you it’s my truth, I live by it and it’s working.
Let me show you what I mean:

1. I don’t know how to position myself as unique. I don’t know what my niche is.
I hear this all the time. For some reason people often think that they have come up with a unique idea in order to build a successful business. The truth is you don’t. And what’s more, it’s incredibly risky to come up with a completely novel idea because you have no idea how the market, your ideal clients, will respond.
The super successful Entrepreneurs I know have done no such thing. Let me tell you what people such as Aussie Business Icon Dick Smith, and Marketing Legend Frank Kern (who made $8 million last year) are doing: They know what they’re passionate about, they copy what the best people in their industry are doing and they make it better. So there you have it. I believe this is the fastest way to success. Allow yourself to stand on the shoulders of Giants.. Give them credit for it, and take the credit for creating something better as a result of learning from them. That’s exactly the formula I follow and it’s working very well for me. And it can for you too, no matter what industry you are in.

2. I don’t know whether I’m ready for this
How ready do you have to be??? You know what you’re passionate about. You know more about it than others. You have some of the missing links that can solve your clients problems and you are passionate about building your own business. Good. You’re as ready as you’ll ever be. You don’t need to be the top expert who has worked in the field for 20 years before you do it. You will be the accomplished expert much sooner if you make the jump and just go for it. If you don’t do it now, chances are you will tell yourself that you’re ‘not ready’ for the rest of your life and never take action. That’s what most people do. Do you want to be ‘most people’?

3. I don’t have the funds to invest in my business.
I know we all love the shoestring budget thing. But listen, shoestring or not you still need a budget to grow a business. Especially if it’s your first business. Most importantly you need money to invest in your own education. If you don’t start there, then you will be wasting a lot of money spent on Marketing etc because more than likely you will invest in the wrong things. So yes, you might think I’m biased because I happen to be a mentor myself, and I I’ll say it anyway – get a mentor. It will get you to where you want to be faster, easier and with much less frustration. I’ve always had one while in business and I credit my success entirely to that fact.
Don’t have the money? It’s not that hard to raise say $10,000 starting capital if you really want to. Sell your car, take a part time job, find an extra client, raise your fees, do whatever it takes to make this happen. Where there’s a will there’s a way. I really believe that.

So, no excuses now. Simply ask yourself, how much do you really want to run your own Six Figure Income business? If you really want it bad, take action NOW.