Ok so here is the replay. If you’ve ever wondered exactly what a six figure income business looks like behind the scenes, here it is. I’ve laid out all the pieces for you so you can see how they all fit together.
And in putting them together you’ll get the answers to the top questions I get asked again and again.

I even spell out how the numbers add up to a six figure income. You are getting specific tips on how to define your niche and a look at how you could put together your business model for the level of income you want.

And I’m also revealing how you can put all this into practice. That’s what I’ll be teaching you how to do in my “Six Figure Income Breakthrough Secrets Workshop”. So what you see here is what you’ll get for YOUR business. I’ll give you the step by step easy as paint by numbers version.
Please allow 70min to watch this video, it’s important to watch the entire video to the end so you get the full picture (I’ll reward you with a juicy mindset tip at the very end).

Bookings are open now for my Six Figure Income Breakthroughs Program with a Three Day Live Workshop on August 20-22. To see the details and book go to www.clientprosperity.com/workshop2010 now.

I’d love to know what you think. What questions or comments do you have? Please leave me a note on the blog here ok?

This is tip 3 of my preview series for my upcoming “Six Figure Income Breakthrough Secrets Workshop” .
Do you charge the fees you truly deserve? Or are you leaving money on the table?

Find out
- what really matters to clients – much more so than the price
- how to reposition what you do so clients will be happy to pay what you charge
- specific tips and tweaks you can make to your packages and offers now to make them so attractive that clients will
happily pay what you charge and deserve (hint: this can add money to your bottom line straight away).

The Webinar is on TODAY – Tonight 8PM East Coast Australia Time I am going to reveal my blueprint for six figure income success. You can still join me, register below

You can listen to this blog post here (5min 30sec)

Do you love what you do but crumble when it comes to selling yourself? Asking for a good bunch of money for your valuable services and promoting in adequate terms the amazing work you do?
I hear it so often from clients – I used to be so good at sales while I was employed but it’s all different now that I am selling myself. I just can’t ask for what I really want, I don’t know how to sell myself, somehow it’s awkward to ask for money for what I do.
I know, I’ve been there. Because we sell the invisible its far less easy to put a price tag on what we do. And on top of that, while we totally believe in our work, it comes so easily to us that it’s easy to fall into the old employee mindset trap and think that because it’s easy it mustn’t be worth a lot.
Were you also brought up to not blow your own horn and to never exaggerate what it is you do?
While obviously we never want to lie or mislead anyone with our statements about the results people can get from our work, it is essential that we are disclosing the full potential our service has and help our clients make an informed decision about whether to hire us or not.

And here is the real mindset shift that you must make as you leave behind the old employee way of thinking and fully embrace your entrepreneurial spirit:

Creating and attracting money to you is just as much part of the creative process as is helping somebody let go of fear, set a new goal etc. If you don’t pay attention and do the best job possible during the sales conversation, your potential client will always miss out more than you do.
Seeing sales as something separate from providing a service is wrong. That’s the old paradigm that we are led to believe as employees. The sales process is the first act of service that you provide your clients. Start on a good note by doing as thorough a job as you will once they are your clients.
Why is it that we created this funny separation between money and everything else? We are entrepreneurs, to me that means we create value – for our clients and ourselves.
Here are three ways to shift your perspective so you can make asking for money a natural part of the creative process you propose to clients:

1. You are not asking for money you are creating value for your client
Whenever you sell your services/programs to anyone, if they are the right client for you, they will gain more from it than they pay you. That’s the idea. And it’s up to you to show them and educate them on exactly how they will gain so much more than they pay. Because we sell the invisible, we the gain can often be unconscious, far in the future etc. And as consumers we are trained to only notice the immediate visible, so we have to do some more educating so people realise how much they really gain.

2. You must help your potential clients make the right decision for themselves.
What you can give your clients might be exactly what they are looking for. But if you don’t take the time and make the effort to give them what they really need to come to that realisation (or to help them move on if it’s not a good fit) then they might miss out on something that could truly change their life forever. Do you want to carry that burden? I don’t. I’d rather do a proper job even though it might mean help my clients feel their own pain so they know it’s important to do something about it.

3. You don’t want to be attached to the decision they make but you do want to be committed to helping them make the best possible decision
This is going to be the clincher for many people. This is how you get out of the “I don’t want to be pushy” mindset and into the mindset of a true servant to your tribe. You know so much more than they do. You have an obligation to do whatever it takes to help them make the right decision for themselves. One that helps them improve the quality of their life. No matter whether they buy from you or not, do them this service of giving them all they need to know in order for them to make the right choice.
People are often amazed at how easily selling comes to me and it’s because I believe what I share here 100%. Any sales conversation I have in the true spirit of service knowing it’s the beginning of every relationship where I can enrich others’ lives.
I’d love to know your thoughts on this, please leave me a note here on the blog.

I made this video for you to pull away the curtains and give you a behind the scenes glimpse at my current Magnetic Marketing Webinar Series Marketing Campaign Results and the Success Formula that I use to fill this program (which is the same one that I teach during the webinar). In case you haven’t seen the campaign, it is highly successful already and its not over yet.

You probably know by now that I want to do right by you. Yes I want to promote my Webinar Series, and yes I am mentioning it here at the end of the video and I really think this is one of the smartest investments you can make right now in your marketing skills, that’s why I am setting out to prove it to you in the best way I know: by sharing with you what I have achieved using my own
principles. It’s 10 min long, well worth it I promise! So grab a cuppa, sit back and watch!

To secure one one of the last spots in the Magnetic Marketing Webinar Series, go to http://www.clientprosperity.com/magneticmarketing the special price ends at Midnight Thursday April 8th.

How often do you hear “I’d love to work with you but I can’t afford it” from your clients? If you think it’s too often then chances are you are not marketing your services to the right people, those that can actually afford it and those that are affluent enough not to have to be out shopping for the lowest prices.
Marketing to affluent clients has many advantages: It’s easier to raise your fees, you don’t get bargain shoppers but people who value quality and people who will rave about your services to their (also affluent) friends. So how do you position yourself as attractive to this group?

1. Be clear about your ideal client

How clear are you about your ideal client profile? Is your marketing material designed to speak to those people who have the funds to pay your fees? What are their demographics? What affluent means is relative and it all depends on what kind of a fee you are planning it charge. But you want to make sure that your client is in life circumstances where they have enough disposable income to pay what you are asking. For example, a singe stay at home mum with two little kids with an income of $50,000 a year is not very likely to invest $20,000 in a premium image makeover session. While this is an obvious example, I suggest you look at your ideal client profile and just check that you are being realistic with your target audience.

2. Create a strong premium brand

A strong premium brand creates a sense of quality you can trust and it truly sets you apart in the market place. Affluent clients are more likely to buy from you if you have created a strong brand personality. A brand that stands for a clear message of premium, quality, innovative, glamorous or other attributes that are associated with being superior will be favoured by clients who have sufficient disposable income to spend. While budget conscious clients can’t afford to think this way, affluent people can and LIKE that they can ( I know that whenever there’s a premium option available, I’m likely to take it, because I can and I like the preferential treatment).

3. Don’t be a bargain

Affluent clients will not buy from you just because you are offering bargain prices. In fact, they may even be skeptical about the value of your service if you don’t charge enough. That’s right, you can lose sales if you undercharge. Affluent clients equate a premium price with premium service (you need to back it up and actually deliver of course). So if you are wanting to attract affluent clients, position yourself as a premium provider and have your fees be aligned with that.

I realise that doing this (especially the last one about raising your fees) takes some courage to do because whenever you select a specific group to target you are also deselecting another. It shows once again that you can’t be all things to all people. I do know though that if you consistently do the right thing with your marketing, attracting affluent clients to you is a much smarter strategy than being a bargain provider. And as for the middle ground, well, that’s a pretty wishy washy place to be. I suggest you make a decision and stand by it.

What are your thoughts? Would love your comments on this. Please leave me a note!

It’s the beginning of the year, a perfect time to review your fees. When was the last time you raised them? It doesn’t really matter how long it has been (unless it has been too long). As long as you are getting great results for your clients it’s time to review (and raise) your fees.

I know what you’re thinking. You don’t want to lose any clients. That’s what stops most Solopreneurs from raising their fees. And yet, raising your fees is the fastest way to improve your bottom line. And if done right it can actually draw more of the right clients to you.

Let’s face it if clients leave you because of a reasonable fee rise, weren’t they on their way out anyway?

Let me give you the three steps you can do right now to set you up for raising your fees today. Making that happen smoothly with your clients accepting the change and the potential for drawing even more clients to you.

1. Add specific new testimonials to your marketing that show results

Testimonials are THE most powerful tool in establishing the value you provide. It’s much better to have your clients raving about you than you doing it yourself. You must have strong results based testimonials. Make sure your clients clearly say where they were when they started working with you and where they are now as a result of working with you. Make sure you ask for these testimonials every time and coach your clients on how you want them written. Then display them on your website, brochure and everywhere else.

If you want to raise your fees now, make a point of asking a handful of your past clients for a testimonial now. Coach them through the writing process, make it easy for them. Most clients don’t know how to write the kind of testimonial you want but are eager to do it once you show them how.

2. Give your sales and marketing language an overhaul
How clearly do you articulate to your clients what their results from working with you are going to be? Check how specific you are. Put yourself into your client’s shoes and ask, would I sign up for this?
You want to create a package that is irresistible. If you want to raise your fees, make sure your client sees the value they are getting from the package as far greater than the fee you are charging. It should be an easy ‘yes’ decision for them.

3. Create an additional program so there’s choice

Create another program and give your clients choice. Make sure your premium offer is significantly different in outcome and fee so there is a clear choice. As long as there is a choice your clients are in control, so if they don’t want to pay premium dollar, they can opt for a different program. Once give your clients the choice of a higher and lower price point its easier to raise your fees because your clients won’t need to decide whether to work with you or not, just about the program they can afford and want to invest in. This is the way to keep them with you and happy about what they get.

Finally, remember it’s not the end of the world when a client leaves, especially when they leave you just because you have adjusted your fees (as long as they are appropriate for the value you create).
There is a certain group of potential clients waiting in the wings that won’t even look at your offers unless you are charging a certain level of fees. Think about that for a moment!

What do you think of these tips? I’d love your opinions. And, share what you’ve done with your fees, I’d love to cheer you on!
What questions do you have? I’d really like to know…

There are 4 major limiting belief patterns around charging what you are worth and getting it. Watch this video where I highlight one of them that is very common:

The pattern I am highlighting here is around your money boundaries. How good are yours?

Here is your assignment around this pattern:

Take note of how often you undercharge, customize and decide for someone else what they can afford. Notice your emotions around this. Then decide to let them go.

At the ‘How to charge what you’re worth and get it’ Webcast I will be discussing this pattern and others and what to do about them. You can still register for the webcast here www.clientprosperity.com/teleseminar.html. If you can’t make it on Thursday night but would like to listen to the webcast you can register anyway and we will send you the recording.

Apart from letting go of your limiting beliefs around money there are some very practical things you can put in place in order to charge higher fees more comfortably.

Generally speaking, your fees are too low if you focus on the effort it takes you to provide your service and the time it takes to do it rather than the value you provide. If that’s your mindset, then that will most likely impact the way you present your service in your Marketing, in your sales conversation, and of course it will impact the way you set your prices in the first place.

So ask yourself, what will my clients gain from working with me? What is the value I create for them and what problems do I solve for them?

Observe yourself during the sales conversation:
How focused are you during the conversation on the value versus the features of the service you provide? The more you focus on value the easier it is to sell what you have at the price point you want. To be precise, you don’t want to talk about the features of your service for more than 10% of the conversation.

Find out exactly what you need to do in your Marketing and Sales in order to charge what you’re truly worth and get it by joining our webcast this Thursday night 7pm, register here at www.clientprosperity.com/teleseminar.html

Last week was a big week here at Client Prosperity. We launched the Market your Brilliance Workshop and we we have already sold more than 1/3rd of the tickets! You can secure yours here at www.clientprosperity.com/workshop.html
The feedback on last week’s teleseminar has been fantastic thank you for all of you who wrote to me saying how much you loved it! It really means a lot to me!
My husband Bruce and I spent most of the weekend at the sunny Central Coast relaxing and escaping smokey Sydney, it was lovely!

Enjoying a glorious Sunday

I have had many conversations lately with people who tell me what their passion is and then in the next sentence tell me what they do to pay the bills, thinking that this is how it has to be and that they can’t make good money from their passion. I’m here to tell you: You can absolutely make good money from your Passion! It simply depends on how you market it!
I feel so strongly about this that I want to devote an entire teleclass to this topic “How to turn your Passion into a profitable business with smart Marketing”. Read my Teleseminar section for more details.

Today’s article is giving you one key element of your Marketing Strategy that turns your Passion into a profitable Business: Your Signature System. It’s the lynch pin of your business as it is how you create the value you create step by step. People love step by step, and a business with a signature system attracts ideal clients a lot easier than one without a signature system. Read on for the full scoop of what a signature system is, why you should create one and how to do it.

P.S. Workshop Bookings for the ‘Market your Brilliance Intensive’ are now open at the early bird price, check it out here at http://www.clientprosperity.com/workshop.html and secure your ticket as they are going fast! An amazing group of people is coming together and I can’t wait to share with you the powerful tools and systems that will totally transform not only your business but your life!