How to grow your own Community of Raving Fans quickly without losing the Personal Touch
Have you heard marketers say: The value of your business is in the size of your List –meaning your list of subscribers (prospects and clients)?
When people hear how I built a Six figure Income based on what is regarded as a TINY list in marketing circles, they are amazed, and quite frankly, sometimes so am I.
The way I see it, the value of your business is not in your list, it’s in the RELATIONSHIP with your subscribers (who are on your list). And I feel so closely connected to my wonderful responsive community (of which you are a part) which I think is part of what makes my business so successful.
But here comes the thing that had me a little blocked:
I know I need to grow my community by adding A LOT more subscribers to my list. So, how will I still have that close emotional bond with my lovely peeps that I enjoy now and that is so essential to my success even though there are A LOT more of them?
I realised that I got myself a nice mental block that needed to be taken care of quickly.
When I did, I realised that the secret to keeping the emotional bond going and quickly extending it to a bigger number of subscribers is very simple.
Let me share with you the secret and three practical ways you can implement it starting TODAY, so that you can a) create a community of people who love what you do, and b) grow it quickly while still building a very personal connection with them.
So here is the Secret: Provide what ever it is that your one special person – your ideal client – perceives as great value, and do that consistently.
Get to know the ONE person you are writing to.
Yes that’s right you are writing for ONE person only. Make sure that one person is your ideal client. Your goal is to communicate with thousands of ideal clients just like that one person, however to really focus on creating tremendous value, you write to that one person with the aim of absolutely delighting that person. The better you know that one person the better your overall results will be. Why? Because ideally everybody on your list is like that one person.
So make it your business to find out not only the person’s demographics but also how they think, what their desires and fears are and what motivates them. The more you do this the more attractive you will make yourself to your ideal client.
Let them get to know you.
Just like you would in face to face communication, tell that one person about you. Let your own personality shine through in your writing so they get a sense of who you are. Don’t be afraid to share your opinion and every now and then show them you are not perfect and share what you learned from your mistakes. People trust people who are like them, so show them how human you are. Obviously don’t go overboard, keep it relevant, engaging and entertaining and make it clear that you are at least several steps ahead of them in the journey they are about to take.
Give them what they want
People respond best to what they are having a deep desire to create or get, that’s just human nature and it’s really important to remind yourself of that when you market and communicate with your subscribers. The more you wrap your valuable message in the gift wrap of emotional triggers, the more response you will get from your subscribers. When designing headlines for your articles, ask yourself, what could be going on right now for my ideal client? What is on their mind and what emotions do they have going on and how does that relate to my services? Then package your solutions into bite sized chunks that are easily presentable, eg the 3 tips to …, how to do … in 3 easy steps….
If you want to learn what steps to take to design your whole business around these principles then join me on my upcoming free telesminar Success by Design: The Secret to designing a Coaching or Consulting business that has ideal clients call YOU
And of course leave me a note, I’d love to know what you think of these three tips.






